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Copy Writing
Other Professional
Copy Writing as a subject in the Other Professional category is all about how to craft a compelling copy that resonates with your target audience . Effectively this means: How to write persuasive copy that drives conversions. How to create effective headlines and calls to action. How to use copywriting to create effective ads. How to optimize copy for search engine optimization (SEO), and; How to use storytelling techniques to engage readers. Topics may include how to use data and analytics to inform your copywriting, how to use copywriting to build relationships with customers, how to use copywriting to create a brand identity and how to use copywriting to create content for social media. The teacher may also discuss how to use copywriting to create effective email campaigns, and how to use copywriting to create effective landing pages.
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